Church Online: One Size Doesn’t Fit All

Receiving emails from partners in non-English speaking countries always makes my day. The latest update from the Czech Republic is no exception. Pastor Michal and Jiri are passionate about sharing God’s love with people in their country, which is one of the most – if not the most – atheistic countries in all of Europe.

I’m often asked how to improve Facebook ad outcomes, whether online experience time lengths need to change, and how to better engage people in a church online chat room. I make suggestions to every team who contacts me, and yet one principle remains true despite an increasing number of online churches popping up all over the globe: One Size Does NOT Fit All.

Church online attendees in Poland might prefer live prayer to participating in a chat room, and the Slovak attendees are used to seeing messages from a variety of pastors. In America some churches provide a more relaxed online experience and others have more concrete processes. This is not a problem unless we fail to take time to assess our approaches or if we are not doing all we can to be most effective at connecting with the specific audience we believe God is working through us to minister to.

My friends in the Czech Republic provide a creative example of trying different approaches. They’ve produced short videos explaining online church and letting people who speak their language gain a more personal view of church as a whole. This is a great idea and I believe it will work well for them. Here’s one of their videos:

Don’t be afraid to make your own path to get to the people you want to reach.


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